Case studies
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HYROX Olympia London 2026
HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.
28,796
athletes in attendance across 9 days of fitness
54%
YoY attendee growth
54%
YoY attendee growth

The Business Show 2026
The Business Show brought 25,000 entrepreneurs and SMEs to Olympia London for two days of exhibitions and seminars.

London Coffee Festival 2026
The London Coffee Festival filled Olympia London with 250 artisan stalls and ten live stages for 38,000 coffee lovers.

MCM Comic Con London 2026
MCM Comic Con transformed Olympia London into a pop-culture destination, welcoming 55,000 fans across a single weekend.

London Toy Fair 2026
The London Toy Fair returned to Olympia London, giving 260 brands a trade platform across connected halls.

HYROX Olympia London 2026
HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.
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