Case studies

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April 16th

HYROX

health & fitness

HYROX Olympia London 2026

HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.

28,796

athletes in attendance across 9 days of fitness

54%

YoY attendee growth

54%

YoY attendee growth

Corporate Conferences

The Business Show 2026

The Business Show brought 25,000 entrepreneurs and SMEs to Olympia London for two days of exhibitions and seminars.

Consumer Exhibitions

London Coffee Festival 2026

The London Coffee Festival filled Olympia London with 250 artisan stalls and ten live stages for 38,000 coffee lovers.

Consumer Exhibitions

MCM Comic Con London 2026

MCM Comic Con transformed Olympia London into a pop-culture destination, welcoming 55,000 fans across a single weekend.

Trade Exhibitions

London Toy Fair 2026

The London Toy Fair returned to Olympia London, giving 260 brands a trade platform across connected halls.

Live Events & Entertainment

HYROX Olympia London 2026

HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.

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