Case studies
See how organisers are using Olympia to create standout events, grow audiences and deliver more for exhibitors, partners and visitors.
HYROX London 2026
HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.
28,496
Athletes across 9 days of fitness
3,207
Average visitors per day
3,771
International athletes
London Tech Week
Olympia has provided the space and flexibility needed to support London Tech Week's continued growth as the event has expanded in both scale and ambition.
MPTS 2025
MPTS has grown with Olympia since 2017, reaching a record 13,000 attendees in 2025 through expanded space, new content and flexible event formats.
Big Data LDN
Big Data LDN relied on Olympia’s tailored event IT infrastructure to deliver fast, reliable connectivity for 15,500+ attendees and 220+ exhibitors.
Ceramic Art London
The Business Show brought 25,000 entrepreneurs and SMEs to Olympia London for two days of exhibitions and seminars.
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