Case studies
See how organisers are using Olympia to create standout events, grow audiences and deliver more for exhibitors, partners and visitors.
HYROX London 2026
HYROX brought nine days of mass-participation fitness to Olympia London, using the venue's newly regenerated halls to host tens of thousands of athletes.
28,496
Athletes across 9 days of fitness
3,207
Average visitors per day
3,771
International athletes
Ceramic Art London
The Business Show brought 25,000 entrepreneurs and SMEs to Olympia London for two days of exhibitions and seminars.
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