For organisers, digital media offers a compelling new revenue stream as sponsorship value becomes increasingly more essential. 65% of brands’ out-of-home advertising spend now goes to digital formats¹, reflecting growing advertiser demand for flexible, measurable inventory.

Olympia’s digital media network creates additional commercial value by transforming audience attention into premium sponsorship opportunities, unlocking incremental revenue streams, and offering partners high-visibility placements that extend far beyond traditional event assets.

^{1 IAB UK Digital Out-of-Home Overview}

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Olympia’s dynamic digital infrastructure supports more connected, modern event environments through real-time updates, immersive activations, and smarter audience engagement tools. This enables organisers to deliver more innovative visitor experiences while enhancing exhibitor and sponsor value.

^{Freeman Trends Report 2025}

Strong communication is essential throughout the visitor journey, particularly when 74% of attendees use in-person events to discover new products, services, and brands.

Olympia’s strategically positioned digital screens allow organisers to deliver event messaging, sponsor communications, announcements, and storytelling with greater flexibility and impact. This ensures visitors remain informed, engaged, and connected while strengthening both event identity and sponsor visibility.

^{Freeman Commerce Report 2025}