Everything you need for bump, baby & beyond!

Whether you're preparing to welcome your first little one or growing your family, The Baby Show sponsored by Pampers is the UK's largest and best-loved pregnancy, baby and parenting event. Celebrating 25 years of supporting parents and parents-to-be, it's your one-stop destination for everything you need for bump, baby and beyond.

Explore 350+ leading and boutique brands showcasing thousands of products, from buggies, car seats and cribs to feeding essentials, clothing, nappies and nursery must-haves. Compare products, enjoy one-to-one demonstrations and make the most of exclusive show offers from trusted brands including Tommee Tippee, MAM, Cybex, Joie, Stokke®, Nuna, Obaby, Mamas & Papas, Baby Planet, My 1st Years, Miffy, plus new for 2026, BIBS and Baby MORI. You'll also discover exciting new favourites in the New Kids on the Block area, showcasing innovative boutique brands.

Beyond the shopping, gain invaluable advice at the FREE Live Talks Stage, where leading experts share practical tips on birth, sleep, feeding, first aid and more, helping you feel confident at every stage of your parenting journey.

Take the Buggy Testing Track for a spin and test-drive strollers and prams with expert guidance from Project Baby, then make the most of complimentary facilities including the Baby Changing Area sponsored by Pampers and the Baby Feeding Café with Holle.

Whether you're comparing products, seeking expert advice or ticking off your baby shopping list, The Baby Show sponsored by Pampers has everything you need under one roof.