Olympia’s digital advertising network helps capture attention in environments where visitors are actively looking to discover. 74% of B2B attendees say in-person events are the best place to discover new products¹, while 85% of consumers are more likely to purchase after participating in live events and experiences.²

‍_{1 Freeman Commercial Trends Report 2025 (Page 67)
2 EventTrack 2018 Executive Summary PDF}

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41% of B2B event attendees influence buying decisions¹, while consumer event audiences are highly motivated by product exploration and brand engagement. Olympia’s digital media network ensures your brand is consistently visible to decision-makers, active buyers, and consumers throughout their journey.

^{1 Freeman Commercial Trends Report 2025 (Page 58)}

Exhibitors need flexible marketing tools that can support both trade and consumer event objectives, with 76% incorporating events into wider marketing strategies.

Olympia’s digital advertising solutions provide the agility to update messaging in real time, enabling brands to promote products, launches, offers, activations, and key announcements quickly and effectively.

^{1 Display Wizard Trade Show Marketing Statistics}

Olympia’s high-impact digital screens provide bold, eye-catching visibility that helps exhibitors cut through the noise, strengthen awareness, and leave a stronger impression on both trade and public audiences.

^{1 Trade Show Labs industry statistics}