WorldBuilder Summit brings new generation of digital storytellers to Olympia for EMEA expansion
WorldBuilder Summit, a new conference dedicated to user-generated content (UGC) gaming, will launch its first London event at Olympia’s new International Convention Centre (ICC) on 11 November, marking its international expansion into the EMEA market.
Launching its inaugural conference in Los Angeles earlier this year, the summit attracted 260 creators, brands, IP owners and ecosystem partners. Its first international edition is expected to welcome around 300 creators and industry leaders from the UK and wider European market to Olympia.
While London was selected for its international connectivity and established links to the UGC and wider creative industries, Olympia’s combination of flexible conference space, hospitality and accommodation played an important role in the venue selection process.
Scott Benzie, Founder of WorldBuilder Summit, said:
“We wanted the European summit to feel like a genuine meeting point for creators, platforms and partners, with opportunities to connect well beyond the formal conference programme.
“Olympia gives us the modern infrastructure and fluid connectivity between spaces to do just that. The ICC, hotels, restaurants and bars all sit within one connected destination, creating the kind of concentrated environment where a community like ours can spend more meaningful time together.”
Operated by Olympia Events, Olympia’s new ICC combines purpose-built conference facilities with entertainment, hospitality and business, offering day-to-evening experiences across the wider transformed estate. This integrated environment gives organisers greater flexibility while creating more opportunities for delegates to meet, stay and connect beyond the main event programme.
Adam Pollington, Sales Director at Olympia Events, said:
“WorldBuilder Summit represents the kind of ambitious, next-generation event we want to help grow at Olympia. It is entering a new market, building an international community and creating a format that extends beyond a conventional conference. We’re delighted WorldBuilder Summit has chosen Olympia for its first EMEA edition and look forward to supporting its growth in London.”
WorldBuilder Summit brings together creators, studios, brands and platforms shaping the rapidly growing UGC economy. Designed specifically for creators building immersive worlds and experiences across platforms including Roblox, Fortnite and Minecraft, the summit is the only dedicated event of its kind globally.
Benzie added:
“Creators are no longer simply making content. They are building worlds, characters, communities and businesses inside digital platforms. If a young Shakespeare were working today, he might well be building games.
“Despite this, we still lacked a dedicated place for the people driving this rapidly growing creative economy forward to meet, learn and build relationships. WorldBuilder Summit was created to fill that gap, and bringing the event to London gives us the opportunity to connect this community across Europe, the Middle East and Africa for the first time.”
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