Step into a world of big ideas, brilliant innovations and future best-sellers at The Toy Fair, the UK’s largest dedicated toy, game and hobby trade show.

Explore thousands of exciting products from over 200 exhibiting companies, from iconic global brands to emerging creators. Discover the latest launches, uncover fresh trends and find your next retail sensation. Head to the Gold Zone to meet rising stars and explore innovative brands bringing fresh ideas to the world of play.

Connect with industry peers, discover exclusive retail opportunities and make the most of the newly improved Toy Fair app to explore exhibitors, navigate the show floor and arrange meetings in advance.

Whether you're a retailer searching for best-sellers, a buyer planning your next product range or a manufacturer ready to make your mark, Toy Fair is where creativity sparks opportunity and the future of play comes to life.

‍

NB: This is a trade-only event and will not be open to the general public or children aged between 5-15 years old.