Where Toy Innovation Comes to Life.

Unlock a world of imagination and supercharge your product lines with vibrant creativity as The Toy Fair, the UK’s largest dedicated toy, game, and hobby trade show returns.

Whether you're an established retailer, buyer, or an ambitious toy manufacturer, get ready to discover the latest must-have toys and games from over 250 exhibiting companies.

Where big ideas meet big opportunities, immerse yourself in live-play activations and experience the much-anticipated Toy Fair’s Hero Toy Awards, celebrating the standout launches of the year. Enter a hub of creativity at the Gold Zone and meet small and emerging brands making waves in the industry while exploring the remarkable stands of renowned toy companies.

Plus, tune into Toy Fair TV for live product demos, streaming straight from the show floor and online.

This is your moment to connect with industry peers and buyers as they shape their product range for the next 12 months!